Mission

To provide to tourists, and visitors to Saudi Arabia in general souvenirs of Saudi heritage that reflect our historical legacy and popular heritage Historically, culturally and folklorically.

Vision

We aim through our products to support tourism in Saudi Arabia, by exhibiting our heritage in its multiple colors, traditions and customs within the framework of our cultural, ethical and social values.

Objectives

  • – To keep abreast of the vision of the Kingdom of Saudi Arabia through  highlighting the cultural and historical heritage.
  • – To manufacture distinctive tourist products that conform to the strategies of the General Authority for Tourism and National Heritage.
  • – To shed light on the unique and diverse heritage of Saudi Arabia.
  • – To introduce the new generation to the customs and traditions of its predecessors.
  • – To preserve popular & historical heritage of Arts & Crafts  in Saudi Arabia.